Current Events Essay Example | Topics and Well Written Essays - 250 words - 1

Current Events - Essay Example However, the company has had to make many changes since it acquired Zain Africa in a deal that involved more than ten billion dollars (Campbell 416). The main reason was the existence of established mobile operators in individual countries and across regions. One of examples is the West African region where MTN has acquired a considerable stake of the market. However, apart from this, the high operating costs, a low-income market, political instability, and restrictive government policies have been among the major reasons for Airtel Africa reengineering. Despite the numerous changes that have faced this company the short-term achievements are exceptional (Campbell 417). The incentives the company has offered, such as low calling, texting, and Internet rates, have ensured the constant rise of the number of its subscribers. Moreover, the recent roll out of 3G Internet speed for its users has been its most successful promotional methods so far. The success achieved in the African market has established it among the five top mobile operators in the world. In conclusion, Bharti Airtel reengineering has been beneficial not only for the company but also for the African people. In a general business outlook, it is one of the main contributors to making Africa one of the fastest growing telephone markets in the world (Pan 14). Consequently, as shown by Bharti Airtel, reengineering is one of the most effective methods to expand, increase profits, and accelerate the growth of a