Pinterest Tips for Freelance Writers

Pinterest Tips for Freelance Writers Like many people, I used to see the social-networking site Pinterest as merely a place to show pictures of pretty clothes and yummy food. Yet the more I learned about the marketing possibilities of Pinterest, the more I realize that I (and you) can use Pinterest to boost freelancing income. First, understand the demographics. Youll reach lots of women. In fact, 80 percent of Pinterest users are women, according to Digital Marketing Ramblings. That means that if you write stuff popular with women, such as romance novels and health articles, you stand first in line. Then, use the boards to show facets of your career and life. For example, even though I have a board for my freelancing, I also pin pictures of food, fashion, cute male celebrities. If you head to my Pinterest account, youll see that I adore the actor Justin Theroux. I also like cupcakes. Pinterest Analytics, like Google Analytics, generates comprehensive statistics on a specific websites traffic, helping marketers in their campaigns. It collects data on the percentage of change within a specific time, determining whether a product becomes more or less popular, and it guides marketing agencies towards changing strategies to gain more popularity. Oftentimes, marketing agencies change the visual content of their pins to appeal to the Pinterest community. While only certain companies such as Salesforce and Hootsuite are given access to Pinterest Analytics data, you can use a rough version of analytics to figure out the popularity of your content. So if you start a board showing pins of your published writing, create pins that show writing that appeal to the mostly-female community. Youll become more popular pinning about a traditional recipe for chocolate-chip cookies than pinning about sports or other stuff that appeals mostly to men. Like Facebook and Twitter, Pinterest uses â€Å"following† and messaging to connect users to each other. In 2014, Pinterest introduced instant messaging, a faster way to share content. When one of your followers repins or like your pin, contact them directly. Your follower will appreciate your personal response and will potentially make your boards more popular among her own followers. Youll also find boards of fellow freelance writers. For example, I went to Google and typed in â€Å"Pinterest freelance writing boards.† One of the many results was a board for breaking into regional parenting magazines. I studied the content of this board and gained potential markets for my parenting articles. I also found boards on freelance writing tips, resources. To attract more traffic to your Pinterest platform, start a board full of your own tips. Repin and like the freelancing pins that you especially connect to. In 2015, Pinterest celebrates its fifth anniversary. Its grown from a home business with 5,000 users to a valuable resource for companies such as The Gap and political wives such as Ann Romney and Michelle Obama. Use some tactics from content strategists to take your freelancing to another level. Enclosed are several resources for freelance writers who also use Pinterest: Time names Pinterest.com one of the best websites of 2011 time.com/time/specials/packages/article/0,28804,2087815_2088159_2088155,00.html Pinterest more popular than LinkedIn, YouTube, and Google+ http://mashable.com/2012/02/01/pinterest-traffic-study/ Pinterest drums up more business that Facebook washingtonpost.com/business/technology/pinterest-vs-facebook-whose-users-spend-more/2012/05/09/gIQATXkoCU_story.html 140 Amazing Pinterest Stats http://expandedramblings.com/index.php/pinterest-stats/#.U5E-wpRdWzd The official website pinterest.com/